How CheatCars works
Instead of driving from dealer to dealer, let the dealers come to you. Here's how:
- 1
Choose your car
Make, model, version, colour and when you want to buy — in under three minutes. You see a price estimate straight away.
- 2
Your request goes to dealers anonymously
Up to 5 matching, verified dealers in your region receive your request — without your name or contact details.
- 3
Dealers send their final price
Within 48 hours dealers send their offer: final price including delivery, delivery time and extras.
- 4
Compare at your own pace
Your personal offers page shows all offers side by side, sortable by price, delivery time and distance.
- 5
You decide
Like an offer? Choose it. Only then does that one dealer get your contact details. Nothing suits you? Then simply don't buy — at no cost.
Where the saving comes from
Dealers have room to move on new cars: manufacturer campaigns, stock vehicles, monthly and quarterly targets. Negotiating alone, you often see only a small part of it.
On CheatCars, several dealers compete for the same request. That pushes the price down — and because our own costs are low, we don't need to add anything on top.
What we don't do
- We never charge you — ever.
- We don't pass your contact details to every dealer.
- We don't sell cars or sign contracts on your behalf.
- We don't present estimates as offers.
Your saving
Same car. Less money.
Up to £4,200 below list price*
Typically £2,700 (8.5%) below list price — estimated for 18 models in United Kingdom from list prices and observed dealer discounts. Only a dealer's offer is binding.
Calculate my saving →* Estimated from the list price and observed market discounts. This is not a dealer offer — binding prices come only from dealers.
100% free. Today and in the future.
CheatCars costs you nothing — not now, not later. No subscription, no premium tier, no hidden fee. We only earn when a dealer sells a car: the dealer then pays us a referral fee.
- Nothing to pay for buyers — for good
- No sign-up, no subscription
- No obligation: you decide
Frequently asked questions
How does CheatCars work?
You choose your car and tell us when and how you want to buy. We send your anonymous request to matching dealers, who bid their best final price. You compare the offers and decide.
Does it cost me anything?
No. The service is free and without obligation for buyers. Dealers pay a fee only if a sale is completed.
Will CheatCars stay free for me?
Yes — for good. Buyers pay nothing on CheatCars, today or in the future: no subscription, no premium tier, no hidden fee. We earn only from a referral fee the dealer pays after a sale.
Why is CheatCars so cheap?
Because we have hardly any fixed costs: AI and software instead of call centres, a small team instead of branches and salespeople. On top, several dealers bid against each other for your request — which pushes the price down.
Is the estimated best price binding?
No. The estimated best price is calculated from list prices and observed discounts. Only offers submitted by dealers are binding for the dealer.
Who sees my contact details?
Dealers see only your vehicle request and your region. Your contact details are shared only with the dealer whose offer you select.