Why we can be so cheap
A traditional dealership pays for showrooms, salespeople, advertising and long negotiations — and prices it in. CheatCars cuts those costs out. What's left ends up with you.
Your saving
Same car. Less money.
Up to £4,200 below list price*
Typically £2,700 (8.5%) below list price — estimated for 18 models in United Kingdom from list prices and observed dealer discounts. Only a dealer's offer is binding.
Calculate my saving →* Estimated from the list price and observed market discounts. This is not a dealer offer — binding prices come only from dealers.
AI instead of call centres
Software and AI tools do the routine work: understanding your request, finding matching dealers, comparing offers and presenting them clearly. That costs a fraction of phone teams and field sales.
Small team, no branches
No showroom, no commissioned salespeople, no branch offices. A lean team runs the platform — for all of Europe.
Dealers compete
Up to 5 dealers receive your request and bid against each other. Whoever wants the sale has to win on price — not you on haggling skills.
Paid only on success
Dealers pay us only when they actually sell. For them that's cheaper than their own advertising — and that margin goes into their offer to you.
Our low costs are why we never need to charge you — and why it will stay that way.
Dealer on your own vs. with CheatCars
| On your own at the dealer | With CheatCars | |
|---|---|---|
| Who negotiates? | You, alone against professionals | Dealers bid against each other |
| How many offers? | Usually 1–2 after several visits | Up to 5 from one request |
| What does it cost you? | Time, trips, nerves | Nothing — today and in the future |
| Price comparison | Hard to compare, extras hidden | Final prices incl. delivery side by side |
| Your data | Straight to the salesperson | Only with the dealer you choose |
100% free. Today and in the future.
CheatCars costs you nothing — not now, not later. No subscription, no premium tier, no hidden fee. We only earn when a dealer sells a car: the dealer then pays us a referral fee.
- Nothing to pay for buyers — for good
- No sign-up, no subscription
- No obligation: you decide